Solving complex communications problems for large multinational corporations is a challenge that Bas Burger, president, US & Canada, BT Global Services (NYSE: BT), knows how to tackle. Before taking the helm of North American operations, Burger was president of the Global Commerce vertical market unit and Europe, Middle East and Africa and Latin America, where he was responsible for BT's business customers in these regions. Sean Buckley, senior editor of FierceTelecom, speaks with Burger about BT Global's role in providing services to multinational corporations, what differentiates it from other players, and key issues.
FierceTelecom: You were appointed as the new President of BT Global Americas earlier this year. Talk about your initial days on the job and what you have learned thus far.
Bas Burger: I have actually been on the job for six months so the first 90 days have come and gone. Before this I was responsible for Middle East, Africa and Latin America and I ran global commerce. I still run the global vertical, but my geographic focus over the past six months has switched to the U.S. and Canada. For me, the only switch we have seen is the geography. For us, the U.S. is an extremely important market because we have invested in many areas of the world and many particular capabilities with the sole purpose of supporting multinational clients around the globe with their communications needs. Many of the clients that we're focused on are headquartered out of the U.S. In Western Europe, we're the challenger. In some of these countries we have an extended access network. In the U.S. we are a challenger. There's a lot to gain and there are a lot of moving parts that are very strong. My last six months has been spent focusing our attention and investments on making sure that we are addressing these opportunities.
source : fiercetelecom.com
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