A report on the state of the mobile ecosystem in South Africa has found that voice is in decline, especially among younger demographics.
According to the Mobility 2014 research study, conducted by World Wide Worx with the backing of First National Bank, people in the 19 - 24 age group are abandoning spending on voice calls in favour of data.
The results show that voice declined to 56% of the group's cellphone expense, down around 10% from 2012, while spending on data increased from 17% to 24%.
But it's not only young people: Spending on voice calls declined to 65% as a share of mobile expense across all demographics, down from 77% in 2010.
Data spend, on the other hand increased from 12% to 16%.
Spectrum
"Older users continue to spend far more overall, but the powerful shift in spend from voice to data will work its way up the age segments in the coming years," said Arthur Goldstuck, managing director of World Wide Worx.
Mobile operators have noticed the shift and there have been a variety of data offers to encourage consumers to utilise the service.
source: www.news24.com
According to the Mobility 2014 research study, conducted by World Wide Worx with the backing of First National Bank, people in the 19 - 24 age group are abandoning spending on voice calls in favour of data.
The results show that voice declined to 56% of the group's cellphone expense, down around 10% from 2012, while spending on data increased from 17% to 24%.
But it's not only young people: Spending on voice calls declined to 65% as a share of mobile expense across all demographics, down from 77% in 2010.
Data spend, on the other hand increased from 12% to 16%.
Spectrum
"Older users continue to spend far more overall, but the powerful shift in spend from voice to data will work its way up the age segments in the coming years," said Arthur Goldstuck, managing director of World Wide Worx.
Mobile operators have noticed the shift and there have been a variety of data offers to encourage consumers to utilise the service.
source: www.news24.com
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