There is no doubt that the aluminium-encased HTC is one of the best mobile devices that came on the scene in 2013. But then HTC killed it.
There was virtually no marketing presence and the device was consigned to the back shelves in cellphone stores where few customers ever got to see it, let alone play with it.
HTC hinted that marketing was a weakness and promised that the One would be aggressively advertised.
"We've got great products; we've got great features, and maybe we didn't communicate them as clearly as we should have done," Jon French, HTC vice president of sales and operations for the EMEA region told News24.
But the metal body phone with a top-end processor never did get that marketing budget, and the public forgot about it.
source: www.news24.com
There was virtually no marketing presence and the device was consigned to the back shelves in cellphone stores where few customers ever got to see it, let alone play with it.
HTC hinted that marketing was a weakness and promised that the One would be aggressively advertised.
"We've got great products; we've got great features, and maybe we didn't communicate them as clearly as we should have done," Jon French, HTC vice president of sales and operations for the EMEA region told News24.
But the metal body phone with a top-end processor never did get that marketing budget, and the public forgot about it.
source: www.news24.com
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