FOR a company moving aggressively towards a software and solutions focus, Dell is making a lot of noise with its new hardware.
At the Dell World conference in Austin, Texas, this week, it made yet another product announcement that signalled a reinforcement of its computer offerings.
The group unveiled its first Chromebook, a laptop using Google’s simplified ChromeOS operating system, targeting the US and UK education markets, and claiming a 10-hour battery life.
The device follows the launch in October of two tablets — the Venue 7 and 8 — running Google’s Android operating system and a further two — the Venue Pro 8 and 11 -running on Microsoft Windows 8.1. And that’s just the beginning.
“We’re launching a lot more devices, a lot more form factors,” Dell executive director of end-user computing, Margaret Franco, told Business Times. “How are all these devices making any sense? In this new world, it starts with the use case of the customer.
“By understanding the end user and the application of the device, you can marry the right device to the right customer.”
Combined with Dell’s growing software and services capability, the wide range of devices appears to make for a solution range rather than merely a device range.
Ms Franco concurs: “If you just had a bunch of devices, you couldn’t drive value. You have to have consulting services, build or outsource applications, and provide enterprise networking and storage infrastructure.
source: www.bdlive.co
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