It was a day of pomp and glitz as key players in the different industries, such as MTN, Firstbank, Nokia, Guinness, their advertising agencies, brand icons and leading journalists, came together to acknowledge and reward excellence at the 3rd edition of Marketing World Awards which took place at the resplendent Intercontinental Hotel earlier this November.
DDB Lagos topped the list of awardees, walking away with Best Creative Agency of the Year which once again demonstrated how the craftsmen and wordsmiths at the Nigerian office of DDB are dedicated to towing the line of creativity and being enemies of the ordinary.
It was especially a big celebration for DDB Lagos as MTN received the largest number of Awards beginning with the Marketing Campaign of the Year Award for the Mobile Number Portability advertising campaign masterpiece, ‘I don Port’, featuring leading actor and comedian, Hafiz Oyetoro, a.k.a. Saka. Other awards comprised of Telecom Brand of the Year Award, Overall Marketing World Brand of the Year Award and Marketing Team of the Year Award.
Still on the local scene, during the 9th edition of the annual Nigerian Telecom Awards, creative powerhouse DDB Lagos once again carted away both the Best Telecom Advertising Agency of the Year and The Best Telecom Advert of the Year for the same I don Port campaign.
It comes as no surprise that DDB Lagos picked the most coveted advertising awards at both award ceremonies, going by its profile as Nigeria’s leading telecoms marketing company and a reputation for creative excellence nurtured over 26 years. DDB Lagos has created several award-winning campaigns for Nigeria’s leading telecoms company, MTN, whose advertising account it has held since 2006, a record in itself.
The I don Port campaign, following with which the agency emerged a force in telecoms advertising across Africa, is arguably Nigeria’s most sensational advertising campaign, with over 100,000 hits on YouTube after just one week of its release. It equally generated an unprecedented amount of debate and discourse in the media, as well as mock videos on the internet. The campaign is now being used as a case study at the School of Marketing Communications of the Pan African University, Lagos.
source: www.businessdayonline.com
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