The Advertising Standards Authority of South Africa (ASA) has ruled that Vodacom may not claim to have the “widest 3G network” in South Africa. This followed a complaint by MTN.
A Vodacom print advertisement stated that “Get extra data on the widest 3G network … surf more, download more and stay connected 24/7”.
MTN lodged a complaint with the ASA against Vodacom’s “widest 3G network” statement, arguing that the claim is unsubstantiated and misleading.
MTN said that Vodacom may have the widest coverage in some regions, but it does not have the widest coverage across all regions.
MTN further said that coverage methodology needs to be considered when assessing such claims.
Vodacom responded, saying that it has a substantially wider network than MTN. This, the company said, is evident from the published coverage numbers by all networks, and the actual number of towers deployed by each network.
Vodacom showed that it deployed 6,649 3G towers, whereas MTN has 4,768 3G towers. “These published figures also support the published claims of 90.1% (Vodacom) and 67.7% (MTN) 3G coverage respectively,” Vodacom said.
The ASA was not convinced that a higher number of 3G towers automatically translates into wider coverage.
source: www.mybroadband.co
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