A new mobile operator is setting the stage for the launch of its operations in Uganda and a number of other East African companies. With no name disclosed so far, the upcoming “innovative, socially responsible and maverick telecom operator” is offering internet users the opportunity to participate in the naming process with a campaign dubbed “Give Us a Name”.
With a promise being to raise the bar for subscribers, the new telecom, launching simultaneously in Uganda, Tanzania and Burundi with a creative “Give Us a Name” online and SMS campaign is giving East Africa the opportunity to nominate and vote for the best name.
The first phase of the “Give us a Name” campaign will run up to 4th-December-2013, on-line, via SMS and on Facebook. In this phase, East Africa is being asked to propose names they would like the new telecom that is a real catalyst of change, a partner of the people and invest in communities to better their lives, to be called.
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