south Africans spend more on mobile

South Africans spend more on their mobile bill than the global average, new research from the GSMA shows.

According to the “Sub-Saharan Africa Mobile Economy 2013” report by the GSMA, South Africa’s Average revenue per subscriber (ARPU) is recorded at $25.4 (R264) – above the global average of $25 (R260) and a Sub-Saharan Africa average of $13.6 (R141).

It follows a study commissioned by Informa Telecoms & Media in July 2013, which found that smartphone users in South Africa spend on average US$31 (R321) per month on their mobile phone bills.

ARPU levels vary significantly across the SSA region – largely driven by differing GDP per capita and income levels – but remain in line with the developing market average, the GSMA said.

The only exception is South Africa which, of the larger markets, has ARPUs above the global average level – reflecting mainly high average income levels in the country.

source : businesstech.co