ACCRA, GHANA and NEW YORK, NY and CAPE TOWN, SOUTH AFRICA--(Marketwired - Nov 14, 2013) - Kirusa, the leader in voice and social media solutions for mobile users in emerging markets, announced a partnership with Makeba Creates, a leading celebrity agency in Ghana. This partnership enables top celebrities like John Dumelo, Efya, Mzbel, Reggie Rockstone, amongst others, to more personally engage with their fans in their own voice.
Using Celeb Connect, celebrities can share their daily lives, thoughts, and emotions in their own voice with their fans. Participating stars can call or use smartphones to leave messages. These messages are then delivered immediately to fans, who can listen to what is happening in their most cherished celebrities' lives, in the celebrities' own voice, which creates a "Voice Twitter"-like experience. Ghanaian subscribers can see messages, call, and listen to what's happening over the phone, or on the web at vobolo.com, and can share with their friends on Facebook and Twitter. Further, the fans get an opportunity to speak and engage with the celebrities on-line and off-line.
The Celeb Connect service, powered by Kirusa's Vobolo™ social media platform, is currently available to mobile subscribers of Airtel, Tigo, and Vodafone in Ghana. Airtel and Vodafone users can dial 2510 and Tigo users can dial 1001 from their mobile and subscribe to the service.
There is a huge interest amongst Ghanaian people to listen to the daily happenings in the lives of their stars, with a whopping 860,000 people following John Dumelo, Efya, Mzbel, and Reggie Rockstone in the first few months. To share a perspective, these stars have 240,000+ followers on Twitter and 700,000+ on Facebook.
Makeba Boateng, CEO, Makeba Creates Ltd., states, "Kirusa's Vobolo platform is unrivaled in its state-of-the-art technology and innovative solutions. Our proficiency in our respective fields delivers a privileged service to the fans. Connecting celebrities to consumers is an inevitable development of the digital age. It has been happening online for many years now and using mobile voice is an added dimension."
source: www.marketwired.com
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