Africa: airtel partners with radio express on branded radio shows in 35 radio stations accross Africa

Airtel with operations in 20 countries across Asia and Africa, announced today that it has partnered with Radio Express, a leading international branded audio company, to launch two newly created shows on local radio stations across 17 African countries.

The weekly countdown shows, Airtel Music Express (in English) and Airtel Musique Express (in French) are produced by Radio Express and feature the hottest Hip-Hop, R&B, and pop artists on the African airwaves, connecting people to performers from Africa and beyond. Both shows feature global hits, as well as local hits in each country. The charts are based on airplay reports from dominant mainstream music radio stations throughout sub-Saharan Africa.

Airtel Music Express is an English language program hosted by African superstar IK ("I.K."), and features music from artists including Wyre (Kenya), Tiwa Savage (Nigeria), Magic System (Côte d'Ivoire), Bebe Cool (Uganda), and Lady Jaydee (Tanzania). Airtel Music Express airs weekly in Kenya, Tanzania, Uganda, Rwanda, Malawi, Sierra Leone, Zambia, Seychelles, on six stations in Ghana and on 13 stations across Nigeria, including Lagos, Abuja, Pt. Harcourt, Jos, Benin, Awka, Nsukka, Ibadan, Kaduna, Kano, Oraifite and Effurun.

The second radio show, Airtel Musique Express is a French language program hosted by African personality, Jed, and features music from French-speaking artists like Alain Ramanisum (Mauritius), Constance (Senegal), DJ Arafat (Côte d'Ivoire) and Fally Ipupa (Dem. Rep. of Congo). Airtel Musique Express airs weekly in Burkina Faso, Madagascar, Niger, Chad, Rep. of Congo, Dem. Rep. of Congo and in Gabon.

Andre Beyers, Chief Marketing Officer at Airtel Africa, said: "Our objective is to raise brand and product awareness for Airtel among consumers in Africa. Radio is the world's most accessible and personally engaging mass medium, and it was a natural choice to work with Radio Express and these popular radio stations to bring Airtel Music Express and Airtel Musique Express to music lovers across these 17 countries. We think listeners will love the mix of world music and local music hits in the shows' engaging countdown format."

He added: "Airtel Music Express helps communicate our commitment to supporting up and coming performers and their music."

source :allafrica.com