MTN Swaziland is thrilled after being awarded the Most Innovative Service accolade at the 6th annual AfricaCom Awards in Cape Town last night. The MTN operation won for their MTN XtraTime innovation, a service that allows prepaid customers to get an advance on airtime when their limit is exhausted.
The service is a collaboration between MTN Swaziland and its implementation partner, Mobile Decisioning Holdings.
MTN XtraTime was launched in December 2012, to increase MTN Swaziland's customers' access to airtime. The innovative service caters to a large percentage of the Swazi population. MTN XtraTime also offers customers convenience, as they can easily top up at any time and when conventional methods of purchasing airtime are not available.
"Winning this award reinforces the passion that we have for innovation at MTN. Not just the ideation process, but taking the innovation through to implementation. We want to be the best in class in implementing great ideas," says Ambrose Dlamini, Chief Executive Officer of MTN Swaziland.
"Winning this award reinforces the passion that we have for innovation at MTN. Not just the ideation process, but taking the innovation through to implementation. We want to be the best in class in implementing great ideas," says Ambrose Dlamini, Chief Executive Officer of MTN Swaziland.
The service has been very successful, attracting over 14 000 subscribers on the day it was launched.
"The service adoption has been phenomenal with over 67% of our prepaid base and 99% of the qualified base having used MTN XtraTime at least once since inception. We have an active user base of 42% of our prepaid customers," adds Dlamini.
MTN Swaziland was launched in 1998 and is one of the oldest MTN operations and currently has over 800 000 customers of the 1.1 million people living in Swaziland.
"We have invested extensively in the development of our network and we currently have 96.5% 2G coverage and 71%, 3G Coverage," says Dlamini.
In the future, MTN Swaziland plans to introduce denominations that will accommodate all customer segments as well as extend the grace period for the advance to be repaid.
In addition to Swaziland, the XtraTime service is also available in 7 other MTN markets.
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