A little over a decade ago, land phones and mobiles (or nought-nine-nought) were exclusive to the top class of Nigeria’s society. Put simply, the presence of a landline in a household represented affluence and cellphones were the private jets of this age. But with the advent of GSM technology in 2001, mobile telephony gradually became easily accessible, even to people living in the remotest part of Nigeria.
Between 2009 – 2010, the smartphone trend, which was also exclusive to a certain class of the country’s over 170 million population, surfaced. However, when Chinese phone maker Tecno ventured into the Nigerian market it presented a opportunity for Nigeria’s fast-rising middle class to access services available on smartphones. Other phone makers, i.e. Solo Phone, soon followed suit, providing cheap, yet standard services on affordable smartphonesto all who move with the trend of new gadgets in the country’s increasingly demanding and tech-savvy population.
In 2013, the “gadget boom” continued with the launch of a series of eye-catching phones, tablets, and gadgets and stiff competition for market share between major phone makers, i.e. Samsung, Apple, Tecno and Blackberry (Yes, Blackberry still accounts for a significant percentage of the market share in Nigeria), while mobile penetration experienced a surge across the Africa. Thus, consumers have benefited from innovative competition between phone makers, with citizens now afforded the luxury to select from a wider range of products.
During this festive season, our team scanned through the retail markets to spot a few of the top selling devices
source: www.ventures-africa.com
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