Monday, January 6, 2014

Simmtronics Enters India Smartphone Market

Simmtronics Semiconductors Ltd has said it was foraying into the mobile phone segment with the launch of XPAD smartphones in India, after the successful launches of XPAD tablets. The XPAD range of smartphones would be across all segments starting from entry to high end and would be equipped processors ranging from single core to superior quad cores. The company has already launched these products in UAE market, during GITEX 2013 and says has got overwhelming response from Africa, Egypt, GCC and CIS countries. Simmtronics also claimed that it was the only company both in tablets and smartphone segments to be licensed by Ericsson, and have a licensed access to launch 2G, 3G, 4G LTE products across the globe. The company has also tied up with HCL Care for providing aftermarket services, said a Simmtronics release. Indrrajit Sabharwal, Managing Director, Simmtronics stated, “The smartphone usability is increasing day by day, we decided to foray into the smartphone segment with the launch of XPAD range of smartphones in affordable price range. This innovatively designed device’s is enriched with a high end technology.” Anticipating growth, the company is also gearing up for local production of the same, and is investing Rs 200 crore in the smartphone segment with a revenue target of Rs 500 crore by this financial year end. Currently at a turnover of Rs 550 crore, the company is targeting Rs 800 crore of revenue in the next fiscal.  The smartphone range comprises Fundroid, Amazoid and Smartdroid series of phones.

source: www.lightreading.in

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